Born and raised in Abu Dhabi with Pakistani Heritage, Nida Tahir Shaheryar has called Singapore home for the last decade.

Nida graduated with honours in BA Economics from the University of Manchester and had a brief stint in banking at Citibank before pursuing her fashion degree at Parsons School of Design in Paris. Soon after completing her studies, she got married and moved to Dubai. There , she set up her first atelier before making the move to Singapore, which is now home for her and her family and where she founded the brand NIDA SHAY.

Nida’s mother has played a pivotal role in igniting her passion for luxury clothing and fine tailoring. From an early age of 8, she began to create awareness and educate her in the art of hand embroidery, textiles and the importance of quality. Today, her guidance and input are still of invaluable importance as the designer explores the various techniques of hand embroidery that have become her signature throughout her collections.

Nida has taken part in numerous fashion shows over the last few years and has quickly gained recognition and support from media, celebrities, influencers and socialite’s and successfully established a niche in the market.  Among her clientele are Princesses from the Royal Family’s of the UAE and Malaysia as well as other dignitaries.    

In 2017, Nida won the Fashion Futures Award presented by Singapore fashion week in partnership with Council of Fashion Designers of America and received mentorship from Carolina Herrera in New York.